The Merriam-Webster dictionary defines generic as…

…not being or having a particular brand name…

…having no particularly distinctive quality or application.

If your business, service, or product is generic in the market, then your reputation doesn’t precede you.

You are brandless.

Google has created a perpetual cycle for SEO/SEM around…

If artists and the music industry know how to make hit songs, why don’t they just make them?

If the movie industry knows how to make hit movies that are sure to be box office smashes, why don’t they just release those and not waste money on the rest?

If…

The marketing world never ceases to amaze me.

Marketers continue to preach quick fix “silver bullets” and sure-fire tactics that will single-handedly hit the target and create instantaneous success…

…selling one-size fits all short-cuts…

…conditioning consumers that patience and branding are for suckers…

…that short-term thinking and immediacy are the…

Warren Dow

Random & relevant thoughts on the state of marketing, branding, advertising that create momentum for business growth.

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